Are you ready for your close-up? If you’re interested in maintaining a social media presence for your work, video skills are becoming every bit as important as knowing how to boil an egg, craft a sentence about it or explain its nutritional profile. At a recent Food Writers New Zealand workshop in Auckland, Rhiannon Baldock and Ashten Macdonald of content creation business Craving explained why – and how – video is so important. They’ve shared some tips below.
1. Why does video matter so much now?
2. Can I shoot it with my phone or do I need lots of fancy kit?
3. What are the main things to keep in mind?
Pick a style that you’ve created to suit your target audience, and establish what the purpose of your video is; what are you trying to convey, where will it be hosted, what am I hoping to achieve with this content?
4. What software do you recommend? Any free ones I can trial?
There are a lot of different sites creating beautiful content, from Donna Hay and Jamie Oliver’s FoodTube, to the likes of Tasty and Delish! We look to food trends for inspiration if we’re recipe writing, to see what types of foods or recipes are picking up in popularity.