Michelle Jones – Past President

Michelle has a passion for exploring new places, connecting with local people, their culture and food.  She launched The Foodie Inc blog to share her love of New Zealand food, wine and places to go, after commencing her Masters and photographing a cookbook.  Michelle brings extensive marketing experience across a broad range of industries from hospitality to retail and financial services.  She will graduate with a Le Cordon Bleu Master of Gastronomic Tourism in late 2018.

Nicola McConnell

Nicola McConnell is a marketing communications professional who chooses to specialise in the area she loves – food and drink.

She’s worked in the field for more than 20 years after training as a journalist. Nicola has traversed the Tasman Sea working in Sydney and Melbourne and now works from her Dunedin base. Nicola has worked for publicly listed corporations, family owned businesses and for herself – giving her an understanding of business from all sides.

Nicola is co-owner and founder of Marvellous Marketing which established and runs the Outstanding NZ Food Producer Awards and with Intermedia NZ is the co-owner of the New Zealand Chocolate Awards. As the owner of Dunedin marketing and PR consultancy Brand Amp, Nicola recently established Dine Dunedin.

Nicola Fraher

Nicola is a NZ Registered Nutritionist and has spent most of her career working in that area, including for the Heart Foundation and Community & Public Health.  In the last few years Nicola has had her own business, Nourish and shared her time between this and working in marketing for local Waipara winery, The Crater Rim.  Not being able to resist the opportunity to match good food with fine wines, Nicola has just published her first book, Savour & Sip, which features nourishing dishes that complement their range of wines.  Nicola has been a member of Food Writers for many years and is really keen to build up membership in the Christchurch region.

Asher Regan

Asher has had a life-long interest in food.  He has trained and worked as a chef in restaurants around NZ, Australia, Japan and Scotland.  After realising this lifestyle wasn’t sustainable long-term, Asher retrained as a nutritionist, gaining a Masters degree and now works for the Heart Foundation creating recipe resources to help NZ families and school children prepare affordable and healthy meals.  In his spare time, Asher spends his time making recipe videos as a way to explore the possibilities of food media in the modern world.


Felicity O’Driscoll

Felicity started out in Banking and Property before taking on Cook the Books, the Auckland based Cookbook Store and Demonstration Kitchen. The kitchen is the home of Choice TV series ‘Cook the Books’, which celebrates New Zealand cookbook authors and their stories. Felicity has been the Chair of The Ponsonby Business Association for six years. Felicity is at the grass roots of cookbook titles and sales in this country and brings this important knowledge to the Guild.

Kate Underwood

Kate is a food writer and founder of ‘Relish the Memory’ where she showcases and instagrams her latest travels, discoveries and kitchen creations. Kate contributes a regular column in the Waikato/Bay of Plenty Nourish Magazine and is part of the Metro Cheap Eats judging panel. With a degree in Human Nutrition, she has spent the last six years working in marketing and communications for Potatoes New Zealand, and specifically as the Training and Education Manager for The Chip Group – a program that promotes healthier hot chips. She has recently joined Eat New Zealand, a food movement committed to putting NZ food on the world map. Kate brings her marketing, communication and social media skills to Food Writers New Zealand.