COMPANY STYLE

Food writers need to match the style of their prose to the type of publication they are writing for – whether it is for magazines, blogs, newspaper features and columns, cookbooks, brochures, leaflets, packaging, advertising copy, online features and more.

If the work is commissioned, the requirements and the style expected should be ascertained and agreed to before starting work. Most companies and publications will have a style guide to follow, in order to give uniformity and continuity.

Space and style often determine recipe writing, and this in turn determines the method of writing and layout. Note essential points before commencing work and follow these carefully. Wherever possible the
food writer should be involved at the planning stage of any work. Size, format, style and emphasis of all content should be established before commencing writing. Style should remain consistent throughout all writing, especially in books, and when material comes from different sources.